AI Insights · Timothy · January 2024
Top 5 Ultracasual Games on iOS in New Zealand: Q4 2023
An overview of the performance of the top 5 ultracasual games on iOS in New Zealand during Q4 2023, highlighting trends in downloads, revenue, and active users.
In Q4 2023, the ultracasual game market on iOS in New Zealand saw varied performance across the top 5 apps. Here's a closer look at their trends in downloads, revenue, and active users, based on data from Sensor Tower.
Fill The Fridge! by Rollic Games experienced fluctuations in weekly downloads, starting strong at 1.2K in late September and seeing a dip to 231 in early November before recovering to 584 by the end of December. Weekly revenue showed a similar pattern, peaking at $78 in the week of December 18. Active users declined from 3.3K in late September to 1.5K in early December, before rising again to 2K by the end of the quarter.
Slice Masters: ASMR Game from HYPERHUG LTD saw its weekly downloads peak at 1.3K in mid-November, but they fell sharply to just 3 in early December, ending the quarter with 54 downloads. The game maintained a steady number of active users, peaking at 1.1K in mid-November but dropping to 122 by the end of December.
Draw it by Kwalee Ltd had a steady decline in active users from 765 in late September to 165 by early December, followed by a rebound to 434 in the final week of December. Downloads followed a similar trend, peaking at 387 in late September, dipping to 48 in late November, and then climbing back to 227 by the end of the year. Revenue peaked at $49 in late September but remained low throughout the quarter.
Ragdoll Break: Let's destroy! from KAYAC Inc. saw a gradual decline in downloads from 401 in late September to 46 in late November, with a slight increase to 61 by the end of December. Active users similarly decreased from 443 in late September to 257 by the end of the quarter.
Perfect Coffee 3D by Kwalee Ltd had a peak in downloads at 267 in early October and early November, but saw a decline to 20 in mid-December before ending the quarter with 77 downloads. Active users peaked at 965 in early November, then decreased to around 515 in early December, and maintained a steady range around 580 towards the end of the quarter. Revenue remained minimal throughout the period.
For more detailed insights and data, visit Sensor Tower.
